adidas Opens New Brick and Mortar Store in Brooklyn
Today, adidas is set to open the doors to its newest retail location, based in Brooklyn, New York. The expansive, 9,300 square-foot store in Fulton Street Mall will stock a wide range of the brand’s athletic wear and lifestyle shoes for the entire family. Scheduled festivities that have been planned for the special day include a live performance by Smoke DZA, and on-site sneaker customizations by local artists. Keeping in mind Nike announced earlier this month that the company has secured a 20,000 square-foot space in Brooklyn for a new store. Brooklyn is now undeniably a target consumer hot spot for the competing sports conglomerates.