Rolls-Royce’s Phantom “Zenith” Collection is Its Most Luxurious Yet

Rolls-Royce has unveiled a hyper-luxurious “Zenith” collection to mark the end of the Phantom Coupé and Phantom Drophead Coupé production.“Now the time has come for Phantom Drophead Coupé and Phantom Coupé to leave the stage,” reads a statement released by Rolls-Royce, “a moment that will be marked with a remarkable bespoke collection, conceived with one purpose; to once again set the highest standard by which everything is judged.” That “highest standard” means a wide range of options including tailgate champagne bars, laser-etched badges and redesigned starlight head panels and interiors.

Rolls is also offering some new, but classic, color schemes inspired by the cars’ 1930s ancestors, like “Jubilee Silver,” “Madeira Red,” “Midnight Blue” and “Arctic White.”

The bespoke service means that all options on the cars, much like the final price tag, remain at your fancy. But if you have enough money not to have to ask, you’re already out of luck: all 50 models have been swallowed up by Rolls’ “connoisseur customers.”

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