Super Bowl MVP Von Miller Showcases This Season’s adidas Athletics x Reigning Champ Collection

Today adidas is introducing its latest collaborative endeavor and who better to highlight the range than Super Bowl champion and reigning MVP, Denver Broncos linebacker Von Miller. Built around the Three Stripes’ and Canadian imprint’s shared design philosophy and emphasis and performance and functionality, the range makes use of spacer mesh, architecturally inspired technical fabrics and Reigning Champ’s signature French terry alike. The result is a collection of premium athletic wear that includes everything from a bomber jacket and hooded sweatshirt to French Terry pants and a pair of limited-edition Ultra Boosts. The range even features Reigning Champ’s first-ever women’s designs.

The adidas Athletics x Reigning Champ collab launches November 29 at adidas stores,, and select Reigning Champ stockists.


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